Expository grid
and materiality as
the brand's language

São Paulo, Brazil

2024 (in progress)

35m²

showroom and
store Leon ades

São Paulo, 2024

35m2  (in progress)

Collaborators: Roberta Alecrim

São Paulo, 2024

35m2  (in progress)

Collaborators: Roberta Alecrim

São Paulo, 2024

35m2  (in progress)

Collaborators: Roberta Alecrim

The project draws from the essence of the visual identity of designer Leon Ades, expressed through the expressive use of wood in different textures and forms. The material stands out on the façade — with a striking presence — and appears more punctually in the interiors, always in balance with smooth and monolithic surfaces that enhance the displayed pieces.

Inside, the authorial furniture of Leon Ades is the centre of the composition. Mobile totems have been developed for the organisation of the showroom; with a triangular base, they allow for multiple configurations based on a flexible grid, inspired by the references of the designer's own identity.


The visitor's experience begins at the window display. The angled façade, the translucent curtain, the contrast between dark and light tones, and the exhibition rhythm create a visual invitation to the journey and discovery of the space.

DISCOVER THE

ERRIÁ EXPERIENCE

Expository grid
and materiality as
the brand's language

SÃO PAULO

ola@erria.com.br

+55 11 9 6383 2494

MILANO

ciao@erria.com.br

+39 344 5377986

we have a quarterly update channel about our projects!

SUBSCRIBE

SÃO PAULO

ola@erria.com.br

+55 11 9 6383 2494

MILANO

ciao@erria.com.br

+39 344 5377986

we have a quarterly update channel about our projects!

SÃO PAULO

ola@erria.com.br

+55 11 9 6383 2494

MILANO

ciao@erria.com.br

+39 344 5377986

we have a quarterly update channel about our projects!

SUBSCRIBE

Expository grid
and materiality as
the brand's language

São Paulo, 2024

35m2  (in progress)

Collaborators: Roberta Alecrim